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Real estate classified script
Which Platform is More Useful for Australian Real Estate Agents? How Our Solution Compares
By admin on May 29 2025
Are you a real estate agent operating in Australia? The country has a competitive real estate market which is dominated by two major platforms - Realestate and Domain. Both platforms offer an extensive range of services to agents. However, to determine which platform is more beneficial, one will need to analyze their features, reach, as well as value propositions. However, a more appropriate alternative for real estate agents is to establish their own branded website using a customizable real estate script.
Here, in this post, we will have a detailed discussion on which platform is more useful for Australian real estate agents and how beneficial it is for them to build their own marketplace. Read on for further insights.
Realestate : The Leader in the Australian Real Estate Market
Operated by REA Group, Realestate is the most visited property website in Australia. In April, 2025, the site recorded approximately 44.9 million visits. This amount significantly surpasses Domain's 13.1 million visits. Access to this vast audience provides agents with unparalleled exposure.
Advantages of Using Realestate:
- Has a High Traffic Volume: As the platform has a high traffic volume, it ensures the listings can reach a broader audience.
- Offers Advanced Listing Tools: The platform offers advanced listing tools such as “Premium property listing” which offer enhanced visibility.
- Gives Access to Comprehensive Data: The platform provides agents with comprehensive market insights and analytics helping build effective selling strategies.
Factors to Consider
- Extensive Costs: Conducting premium listing on the property can be highly expensive. Some agents have reported paying up to $4000 for one premium listing.
- High Competition: Realestate has high traffic. It also implies that there is an increased number of listings on the platform. This high completion may make listings less prominent, unless you make extra investments.
Domain : The Next Gen Real Estate Platform in Australia
Owned by Nine Entertainment, Domain is another top-notch name in the Australian real estate industry. Although it has fewer visitors than Realestate, the platform offers unique features that attract both buyers and agents.
Advantages of Using Domain
- Offers a User-Friendly Interface: The platform offers a user-friendly interface along with features such as “draw your own search area” which offer quality user experience.
- Focuses on Lifestyle:The platform focuses on lifestyle factors such as local amenities, schools, community insights that attract more buyers.
- Provides Innovative Tools:The platform integrates virtual tours and augmented reality features through which agents can showcase properties.
Factors to Consider
- Has Lower Traffic: Compared to Realestate, this platform has lower traffic. It may result in less exposure of your listings.
- May Not Offer Maximum Reach:Domain is the second-largest real estate site in Australia. It may not offer as much reach as Realestate.
Building Your Own Real Estate Platform: Why is it More Beneficial?
Both Realestate and Domain offer valuable services to the real estate agents in Australia. However, some agents are building their own real estate platforms. Instead of wondering which platform is more useful for Australian real estate agents, by using a customizable real estate website script, you can build your own online property listing marketplace. A real estate website script is a pre-built website solution that comes equipped with all essential features of a quality real estate marketplace. You can customize the features of such software to suit your unique business requirements.
Benefits of Using a Real Estate Website Script
When you choose to build your online property listing site using a pre-built real estate listing script, it benefits you in multiple ways:
Establish Your Own Brand
By building your real estate listing platform using a readymade solution, you can build your own brand and have complete control over the platform.
Cost-Effective Solution
When you build your own online property listing platform, you no longer have to pay recurring listing charges. Using such software is a one-time investment.
Flexibility for Customization
A real estate website script provides you with the flexibility to customize your platform. You can customize features such as search filters, property listings, and user interface as per your requirement.
Built-In Monetization Tools
A ready-to-deploy real estate website solution comes equipped with built in monetization features. You can make money through featured listings, advertisements, subscription plans and more.
Why Our Script is a Better Alternative Compared to Others
Building your own online property listing site with our script is a better alternative than Others. Here is why:
You Have Your Own Platform and Do Not Have to Use Rented Space
When you build your own online property listing site using our software, you have your own website. You do not have to pay other platforms to rent for some space for listing your property. On your own website, you control the traffic and listings which is not possible while using others’ platforms.
Avoid Paying for Listing Properties
Listing your property on Realestate or on any top branded website in Australia is expensive. For some listings you may have to pay thousands of dollars. This is a recurring cost that will incur every time you list a property on the platform. When you have your own property listing platform, you do not have to pay any money, instead you can earn.
Get Better Access to Leads
Realestate and Domain capture leads and share them with multiple agents. This prevents you from getting access to the desired number of leads. When you build your own website using our software, you have complete control over the leads on your platform. You do not have to share them with other agents.
Optimized for Search Engines
If you post your listings on Realestate or Domain, it will help those websites rank, but it does no good to you. Our real estate script is fully optimized for SEO. It comes with SEO-friendly URLs, Meta tags, alt tags, and rich schema which help your website rank higher on search engines and connect with a wider audience.
Offers Multi-Currency and Multi-Lingual Support
By using our real estate script, you can build a property listing site and offer your services to a wide global audience. Our software supports multiple languages( English, Arabic, German and more) which enables international users to communicate in their preferred language. The script also provides the admin with the flexibility to add as many languages as they want.
Comes with Built-in Revenue Streams
Realestate or Domain do not pay you for listing on their website. But when you build your own listing platform using our software, you can generate revenue from multiple streams. The script comes with multiple built-in revenue streams. These include:
You can charge agents to place their ads on prime spots on your platform.
Offer monthly or yearly subscription plans in exchange for a fee.
Integrate Google AdSense and earn revenue when users click on an ad.
You can also sell loan requirement leads to banks and financial institutions
Sell ad space on your platform to companies offering services related to real estate such as moving or interior decoration.
Conclusion - Why Our Real Estate Listing Script is the Smarter Choice?
Although Realestate and Domain are popular property listing sites, these platforms are not designed to help agents grow independently. They are just platforms that you have to pay for using, with no control over the leads and traffic. Our real estate listing software offers you an affordable, cost -effective solution which enables you to build your own property listing platform and also generate revenue from multiple streams.
Ready to build your own online real estate platform yet? Visit The detailed page of our Real Estate Script or website solution and see how you can easily build a functional website using our software. Request us for a free demo now.
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