Category:
Classified Script
PHP Clone Script: Best Features to Launch Classified Ads Platform
By admin on Dec 15 2022
Since more and more people are turning to the internet to look for local goods and services, classified sites have a promising future. This prompted our experts to research the business model, website characteristics, and revenue model of well-known classified ad platforms and launch a PHP clone script.
According to our research, the following elements can assist business owners in launching sophisticated classified advertisement portals. However, let's first comprehend the business strategy and method of revenue creation of classified ad platforms before moving on to features.
Classified Ads Platform: Business Model
Classified ad platforms help people list products and services for sale as well as purchase. Here are some major highlights of the classified ad platform business model:
- Anyone can list a product/service for sale
- Creating a listing is free
- Paid options to enhance your listing
- Buyers can see product pictures and other details without registering
- Buyers can directly get in touch with the seller
What are the money-making features your script provides?
The most popular method of making money is through membership subscriptions, which allow users to submit much advertising in exchange for a monthly charge. A PHP clone script offers significant potential for financial gain because it operates on the straightforward business model of linking consumers and vendors.
Let's examine the three streams of money generating. To increase revenue, use the following monetization options in your classified ad clone:
a. Google Ads
To make money, these platforms place Google advertising on their website. Both the product pages and the homepage contain advertisements. A new page is published on the website for each new product. This translates to more products, pages, and ultimately more Google AdSense money.
b. Classified Ads paid options
In addition to Google ads, classified ad networks also provide certainly paid ad possibilities. When publishing the advertisement, the user has the option of selecting paid services. These paid services mostly serve to increase the ad's visibility on the website. There are numerous package choices available, and that specific website securely handles the payment. This function needs to be available on all classified ads websites.
c. Business listings
This is for advertisers who want to purchase online advertising space. According to the various packages, marketers can choose a spot here to display their adverts, and they can upload the banner on their own. Later on, you can incorporate this feature into your classified website. Let's now become familiar with the leading figures in the online classifieds sector.
What clone scripts do you provide?
Classified sites are rarely global. They mostly cater to a particular country or geographical area. We are sharing the most popular names in the classifieds industry:
- GUMTREE
- CRAIGLIST
- OLX
- DUBIZZLE
Due to the ‘local’ nature of such sites, it would be best to target a location that doesn’t presently have one.
Our Classified Website script: Homepage features
The homepage must be designed beautifully. The first fold can include an aptly planned banner that carries the website’s central message, and major classified categories. These categories can include:
- Business
- For sale
- Property
- Jobs
- Services
- Community, and
- Pets
The latest products should be displayed on the homepage along with filter options. Let's go through the most impressive homepage aspects and understand some sections one by one:
a. Displaying trending ads
The ability to modify the category allows the most recent adverts to be listed in various sections. The user will benefit from having quick access to the adverts that are most pertinent to him.
b. Premium listings
Make room on the homepage for the premium adverts. This will contribute to the creation of a steady income stream. To increase revenue without degrading the user experience, including such a section of premium ads on the homepage of your classified site.
c. Easy account creation
Place the Register/Login links on top and make the provision to open them with a pop-up. This will make it prominent and help increase the number of sign-ups. Keep the signup process explicit with fields like:
- Name
- Email ID
- Password
- Confirm Password
- Phone Number
d. Hassle-free login
Just like the registration feature, a special pop-up can be dedicated for login purposes with fields like:
There should be an option to login with social media accounts also. This will further simplify the process of joining the site.
Seller OnlyFeatures
On the website, anyone should be able to register for free and post an advertisement. Let's examine the qualities that could make your platform distinctive and one of the most widely used classified ad websites worldwide.
Your website for classified ads also needs a form to list the products. The following are this feature's primary highlights:
- Every advertisement needs a title
- Pictures to upload
- You can include YouTube videos
- A paid option to stand out in an advertisement
- Contact information includesthe name of the contact person and phone number
- A lengthy detail
- Special pricing area
The ‘Post Ads’ form must also be well-designed and easy to use. If you are building a classified ads portal, make sure to buy a Classified Website script that offers all these.
Phone number verification
All classified ads that are posted on the website must undergo strict account verification. This is performed by verifying the seller’s mobile number. This feature helps in spam protection.
Manage user profiles
When a seller lists a product on the website, he should be given access to a dashboard where he may manage the advertising that has been posted. This ad management feature's salient features include:
- A posted advertisement may be changed, removed, or promoted.
- Sellers can view how many people have viewed their advertising.
- Views, listing views, email answers, and time bumped are all included in the detailed data.
Buyer Only Features
A large number of visits to your classifieds website are really necessary. Let's look at the qualities that will attract buyers to your classified ad portal.
Search feature
The core of every website for classified ads is the search function. Experts from Best Classified Script examined the search functionality of popular classified ad sites and came to the following conclusions:
- Keyword and category ideas are provided immediately
- Choose to look for a product in a specific category
- Including a location filter in the search bar
- Use filters to narrow down the search results
Save searches and mark them as favorites
Users no longer need to sift through thousands of advertisements again thanks to favorites and saved searches in a PHP clone script, which allow them to examine the ads they've liked and saved. So, adding classified listings to a wish list should be a feature.
The "Favourites" section, which can be placed in the top navigation, should contain all of the entries that have been marked as favorites. Ensure that the classified ad clone script you select includes this function because well-known websites like Dubizzle already have it.
Google Map integration
A buyer can locate a seller thanks to map integration. The area entered by the customer when listing the merchandise should immediately mark the location. Another characteristic that comes highly recommended for your classified ad clone is this one.
Report Classified Ads
Websites that post classified ads must have strict procedures to combat spam. Each page should include a unique "Report" form that enables consumers to report irrelevant or deceptive adverts. Additionally, some websites employ teams that are specifically tasked with finding and removing spam. So you have the option of a manual action in addition to "mark as spam."
Final Call
The most well-known and technologically sophisticated classified ad websites are classified portals like OLX, Dubizzle, and Craigslist. This is the ideal time to act if you have ever considered starting a classified website. For your classified site, however, be sure to buy the best PHP clone script. Otherwise, it will find it challenging to compete with well-known ad listing sites.
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